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An Employer Brand is all about the image of a company as an employer.
How attractive is your business? How much attention does it get? Are you getting noticed by the ‘right’ people? And are you encouraging the ‘right’ response? Are you appealing enough to get them to want to seal the deal?
The discipline is not hugely different from product branding except that the company itself is the product. Most employers have an Employer Brand image whether they like it or not so understanding your Employer Brand image and managing it is the key to achieving many of your business objectives.
Employer Branding is to Recruiting as Marketing is to Sales! As well as helping to attract the right sort of people to the company, employer branding challenges employees to understand the culture of the company and to be empowered by recognising it and living it.